Credit policy definition
/What is a Credit Policy?
A credit policy contains guidelines that structure the amount of credit granted to customers, as well as how collections are to be conducted for delinquent accounts. The policy is an essential element of the finances of a business, since it impacts the amount of working capital required to support accounts receivable, and also influences the amount of bad debt losses.
Components of a Credit Policy
A credit policy typically addresses the topics noted below:
Policy goals. The credit policy goals section states the targets against which the credit department will be judged. For example, policy goals might include the goals of processing 95% of all credit applications within one day, having an average of one staff person for every 500 customers, and maintaining an average receivable days outstanding figure of no more than 50 days.
Credit terms. The credit terms section covers the normal payment terms that the company will allow to its customers, and the circumstances under which alternative terms are allowed (such as looser credit terms for very large customers). This section may include early payment discounts. Alternatively, it may include requirements for payments in advance, which is especially common for custom orders.
Credit limits. The credit limits section states the amount of credit that will be allowed to customers, given certain criteria. For example, a new customer may automatically be granted a $500 credit limit, while a payment history must be proven and financial statements issued before credit can exceed $5,000. The policy can also state the circumstances under which no credit is to be granted, such as when a credit report reveals that a potential customer had gone through bankruptcy proceedings in the past.
Information requirements. The information requirements section identifies the information that must be received before credit will be granted, such as a credit application, personal guarantee, credit report, and financial statements. The policy may also outline situations in which credit can be granted without all information being available - as may be the case when credit is being granted on a rush basis.
Collection progression. The collection progression section states the order in which the collection staff will engage in collection activities, perhaps beginning with notification calls or dunning letters, and progressing through collection agencies and legal action. The policy should allow collection clerks some ability to bypass certain steps in the collection progression, if they feel that a more aggressive collection approach is required.
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Types of Credit Policy
The main types of credit policy are as follows:
Tight credit policy. A tight credit policy involves offering credit only to customers with strong credit histories and low risk of default. The approval process is stringent, with thorough credit checks and low tolerance for late payments. While this reduces bad debt risk, it may also limit sales growth by excluding higher-risk customers.
Moderate credit policy. A moderate credit policy balances risk and reward by offering credit to a broader range of customers, including those with average credit scores. It involves reasonable credit limits and standard payment terms, with active monitoring of account performance. This approach supports sales while maintaining acceptable levels of credit risk.
Loose credit policy. A loose credit policy provides credit to most customers with minimal screening, aiming to boost sales volume and market share. Credit terms may be generous, and collections less aggressive, leading to higher exposure to defaults and overdue payments. While this can attract more customers, it often results in increased bad debts and cash flow challenges.
Custom or risk-based credit policy. A risk-based credit policy tailors terms based on the creditworthiness of individual customers or customer segments. High-risk clients may receive shorter terms or lower credit limits, while low-risk clients are granted more favorable terms. This flexible approach optimizes revenue potential while managing credit exposure more precisely.
Credit Policy and Business Strategy
The credit policy is adjusted to match company strategy, as well as to reflect changes in economic conditions. Thus, a strategy to rapidly expand sales might call for a change in the credit policy to allow more credit to customers, while a decline in economic conditions might lead to a restriction in the credit policy in order to guard against an increase in bad debt expenses. In general, a company’s credit policy should reflect its level of risk acceptance.