Examples of intangible assets

An intangible asset is a non-physical asset having a useful life greater than one year. These assets are generally recognized as part of an acquisition, where the acquirer is allowed to assign some portion of the purchase price to acquired intangible assets. Few internally-generated intangible assets can be recognized on an entity's balance sheet. Examples of intangible assets are noted below.

Marketing-Related Intangible Assets

  • Trademarks

  • Newspaper mastheads

  • Internet domain names

  • Noncompetition agreements

Customer-Related Intangible Assets

  • Customer lists

  • Order backlog

  • Customer relationships

Artistic-Related Intangible Assets

  • Performance events

  • Literary works

  • Musical works

  • Pictures

  • Motion pictures and television programs

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Contract-Based Intangible Asset

  • Licensing agreements

  • Service contracts

  • Lease agreements

  • Franchise agreements

  • Broadcast rights

  • Employment contracts

  • Use rights (such as drilling rights or water rights)

Technology-Based Intangible Asset

  • Patented technology

  • Computer software

  • Trade secrets (such as secret formulas and recipes)

Accounting for Intangible Assets

Intangible assets may be recorded if they are acquired, but not if they are developed in-house. If acquired, an expenditure can only be recorded as an asset if it is expected to have a useful life of at least one year. Otherwise, it must be recorded at once as an expense. For example, if a business pays a graphic artist to design a logo for it, then the artist’s fee can be recorded as an intangible asset. If the logo had been designed in-house by a staff person, it would not be possible to record an asset.

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