Examples of intangible assets

An intangible asset is a non-physical asset having a useful life greater than one year. These assets are generally recognized as part of an acquisition, where the acquirer is allowed to assign some portion of the purchase price to acquired intangible assets. Few internally-generated intangible assets can be recognized on an entity's balance sheet. Examples of intangible assets are:

  • Marketing-related intangible assets
    • Trademarks
    • Newspaper mastheads
    • Internet domain names
    • Noncompetition agreements
  • Customer-related intangible assets
    • Customer lists
    • Order backlog
    • Customer relationships
  • Artistic-related intangible assets
    • Performance events
    • Literary works
    • Musical works
    • Pictures
    • Motion pictures and television programs
  • Contract-based intangible assets
    • Licensing agreements
    • Service contracts
    • Lease agreements
    • Franchise agreements
    • Broadcast rights
    • Employment contracts
    • Use rights (such as drilling rights or water rights)
  • Technology-based intangible assets
    • Patented technology
    • Computer software
    • Trade secrets (such as secret formulas and recipes)