Acquisition cost refers to the all-in cost to purchase an asset. These costs include shipping, sales taxes, and customs fees, as well as the costs of site preparation, installation, and testing. When acquiring property, acquisition costs can include surveying, closing fees, and paying off liens. This amount is considered to be the book value of an asset.
The term can also refer to the cost to acquire a new customer. These costs include marketing materials, commissions, discounts offered, and salesperson visits.