Marketing expense

Marketing expense is comprised of those costs incurred to present an organization's goods and services to prospective customers. Examples of costs that are classified as marketing expenses are:

  • Advertising
  • Agency fees
  • Customer surveys
  • Development of advertising and other promotions
  • Gifts to customers
  • Online advertising
  • Printed materials and displays
  • Social media monitoring and participation
  • Sponsorships

Most marketing expenses are charged to expense in the period incurred, though some printed materials and advertising costs can be treated as prepaid expenses.