Marketing expense

Marketing expense is comprised of those costs incurred to present an organization's goods and services to prospective customers. Examples of costs that are classified as marketing expenses are:

  • Advertising

  • Agency fees

  • Customer surveys

  • Development of advertising and other promotions

  • Gifts to customers

  • Online advertising

  • Printed materials and displays

  • Social media monitoring and participation

  • Sponsorships

Most marketing expenses are charged to expense in the period incurred, though some printed materials and advertising costs can be treated as prepaid expenses.