Start-up definition

A start-up is a newly formed business venture. At this stage of an organization, the firm has a business idea and is in the process of exploring the market and deciding upon the nature of the products or services that it should offer, which leads to the development of a business plan. Angel investors and crowdfunding platforms are typical sources of funding at this stage of business development. Without adequate funding, startups have a difficult time staying in business for a protracted period of time, and so are never able to gain a significant amount of market share.

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