Planning

Planning is the process of developing strategies to create a competitive advantage, which is supported by goals, tasks, and timelines. The planning process requires attention to the amount of available resources; otherwise, the strategies adopted will be unrealistic and cannot be achieved. Once a plan has been adopted, the management team uses it as a guide for implementation. Actual results are compared to the plan to see where there is a shortfall in performance, which can result in either more attention being paid to those areas or an adjustment of the plan.