Free cash flow yield compares an organization’s free cash flow per share to its market price per share. A low ratio is good for the investor, since the market price is being supported by a significant amount of cash flow. In this situation, there is room for the market price of the stock to increase. In the reverse situation, a high ratio means that a market price is not being supported by much cash flow, so the market price is more likely to stay flat or decline. However, free cash flow can vary significantly over time, so it makes sense to view this measurement on a trend line to gain a better understanding of how it has varied in the recent past.