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    The MBA Guidebook by Steven Bragg


    Purchase Options       Softcover
    ($29.95)
       
    PDF Version
    ($19.95)
       
    Kindle Version
    ($19.95)
       
    ePUB Version
    ($19.95)
       
    iBooks Store
    ($19.95)
       
    Amazon

       
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    Book Description
    This book describes the essentials of the core topics covered in a top-tier MBA program. The intent is to give the user a broad understanding of the key concepts needed to run a business – in one comprehensive volume. Topics covered include sales and marketing, operations management, product development, risk management, business valuation, capital structure analysis, and the interpretation of financial statements. [355 pages]


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    Table of Contents

    Part 1 - Finance and Accounting Topics
    Chapter 1. Accounting Basics
    Chapter 2. The Financial Statements
    Chapter 3. The Interpretation of Financial Statements
    Chapter 4. The Cost of Capital
    Chapter 5. Discounted Cash Flow Techniques
    Chapter 6. Business Investment Decisions
    Chapter 7. Capital Structure Analysis
    Chapter 8. Mergers & Acquisitions
    Chapter 9. Business Valuation
    Chapter 10.  Enterprise Risk Management

    Part 2 - Selling and Operations Topics
    Chapter 11. Product Development
    Chapter 12. Marketing
    Chapter 13. Sales
    Chapter 14. Operations Management
    Chapter 15. Supply Chain Management 

    Part 3 - Management Topics
    Chapter 16. Recruiting and Hiring
    Chapter 17. Building and Managing Teams
    Chapter 18. Business Ethics

    Part 4 - Strategy
    Chapter 19.  Business Strategy