The managers of a private company face a steep learning curve in making the transition to a publicly-held company. Running a Public Company shortens this learning curve dramatically by itemizing key steps in the process of going public, handling investors, and dealing with the Securities and Exchange Commission. The book goes on to describe special accounting standards that only apply to public companies, as well as how to create periodic financial reports, and the control systems for those reports. And, if the effort of being publicly-held turns out to be too great, the book concludes with information about how to take the company private again.
PART I HOW TO GO PUBLIC.
PART II DEALING WITH INVESTORS.
PART III DEALING WITH THE SECURITIES AND EXCHANGE COMMISSION.
Part IV SPECIAL ACCOUNTING STANDARDS FOR A PUBLIC COMPANY.
Part V CLOSING THE BOOKS OF A PUBLIC COMPANY.
Part VI GOING PRIVATE.
Appendix A Board Questionnaire.
ReviewsMr. Bragg has done an excellent job of "de-mystifying" what is required to run your company and sell your stock in the public markets. I consider this a must read for anyone considering a public offering or working with a public company. - Wray Rives, CPA
I highly recommend Running a Public Company, because it's a reference manual and insider's guide that contains a treasure trove of valuable insights certain to help managers, accountants, and attorneys navigate through the countless challenges that arise when taking (and keeping) a company public. - Matthew Posta, Esq., CPA, Vice President of Finance, Key Air LLC
Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the complicated aspects of registration and reporting, he provides practical examples of policies, procedures, and controls to keep a public company on the right track. This book is easy to follow and will continue to be a resource for the reader. - Tom Wilkinson, CPA
Running a Public Company is an incredibly exhaustive guide to going public, spanning the process from first deciding to take the leap, to filing with the SEC, and everything in between - so comprehensive that it even includes the SEC's account number for paying filing fees! This is yet another Steven Bragg title for professionals that takes a complicated and oftentimes confusing process and breaks it down into simple, easy-to-follow tasks. Whether used as a reference or a guide, Mr. Bragg makes the process simple, clear, and amazingly straightforward. - Adrienne Gonzalez, Project Coordinator, Roger CPA Review
I will recommend Running a Public Company to my clients and consulting colleagues as an excellent resource. The book provides helpful guidance about the decision to go public, and about managing the requirements once a company is public. Steve Bragg’s extensive knowledge stems from actual business experience, and his writing style makes a complex topic easier to follow and understand. - Valerie Walling, CPA
The first A to Z guide that I have seen. An excellent reference for managers and investors alike. - Brian Lebrecht, Esq., President, The Lebrecht Group