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    The New CFO Financial Leadership Manual, Third Edition by Steven Bragg


     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Author Overview

    When I originally wrote this book, there was an almost total absence of guidance available for the Chief Financial Officer. Though a great deal of knowledge had been summarized in various books for controllers (see my own Controllership book), there were many missing topics that a CFO must have available. Consequently, I brought together a great deal of material from my other books, while also adding many new pages of material to arrive at the single most comprehensive CFO book on the market. This third edition includes new material on cash management, investing funds, foreign exchange risk management, and many updates to the mergers and acquisitions chapter.


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    Contents

    Part 1 Overview
    1 CFO’s Place in the Corporation
    2 Financial Strategy
    3 Tax Strategy
    4 Information Technology Strategy

    Part 2 Accounting
    5 Performance Measurement Systems
    6 Control Systems
    7 Audit Function

    Part 3 Financial Analysis
    8 Cost of Capital
    9 Capital Budgeting
    10 Other Financial Analysis Topics

    Part 4 Funding
    11 Cash Management and Consolidation
    12 Investing Excess Funds
    13 Obtaining Debt Financing
    14 Obtaining Equity Financing

    Part 5 Publicly Held Company
    15 Initial Public Offering
    16 Reports to the Securities and Exchange Commission
    17 Investment Community
    18 Taking a Company Private

    Part 6 Management.
    19 Risk Management
    20 Risk Management - Foreign Exchange
    21 Outsourcing the Accounting and Finance Functions
    22 Mergers and Acquisitions

    Part 7 Other Topics
    23 Employee Compensation
    24 Bankruptcy

    Appendices
    A New CFO Checklist
    B Performance Measurement Checklist
    C Due Diligence Checklist


    Reviews

    Steve Bragg has done it again! This manual shows what a CFO needs to do to truly add value. It should be mandatory reading for all CFOs who want to play a strategic role in their organizations. -- Janice Roehl-Anderson, Deloitte Consulting Partner

    This timely guide will help CFOs master the right thinking and management skills. An effective tool for navigating today's corporate financial waters. -- Clint Davies, Principal at Berry, Dunn, McNeil & Parker

    An excellent reference book and good reading besides. This book is a how-to for new and experienced CFOs. It is one place for new CFOs to get information on how to start in their job as well as continuing reference on many issues-such as personnel, accounting and reporting, banking, credit, taxes, and so on. -- Gail W. Sevier, Manager of Marrs, Sevier & Company LLC

    I found this book very complete and comprehensive as a reference source. It covers the strategic and operational perspectives of the finance function. This is one of the best "CFO" books... Reading this book is like taking an advanced course in preparing yourself for the CFO career. It is very didactic and straightforward. -- Marcelo Suarez