Author Overview

I really had fun with this book. Instead of just listing a few hundred ratios, I created an example for each one that can be fun to read - after all, how many accounting books use the Blastomatic Bobsled Company, Occam's Razor Philosophy Calculator Company, and the Huff-Puff Shed Company as  examples? Oh, and it's also thorough; I included ratios and formulas for the engineering, human resources, logistics, production, and sales and marketing areas, as well as accounting and finance.

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Contents

Chapter 1. Introduction
Chapter 2. Asset Utilization Measurements
Chapter 3. Operating Performance Measurements
Chapter 4. Cash Flow Measurements
Chapter 5. Liquidity Measurements
Chapter 6. Capital Structure and Solvency Measurements
Chapter 7. Return on Investment Measurements
Chapter 8. Market Performance Measurements
Chapter 9. Measurements for the Accounting/Finance Department
Chapter 10. Measurements for the Engineering department
Chapter 11. Measurements for the Human Resources Department
Chapter 12. Measurements for the Logistics Department
Chapter 13. Measurements for the Production Department
Chapter 14. Measurements for the Sales and Marketing Department
Chapter 15. Measurement Analysis with an Electronic Spreadsheet
Appendix. Measurement Summary

Reviews

It is an important, Quick Reference Item that should be in every business collection. -- Choice

Steve Bragg has created a useful, relevant guide to applying performance measurements across the organization. His practical explanations and examples should enable managers to apply sophisticated performance measures in a straightforward manner. This book will be a great tool for process improvement. It should be well received by managers, accountants, and consultants. -- Clint Davies, Partner at Berry, Dunn, McNeil & Parker

With the thousands of measurements available to the corporate manager, this publication filters them based on usefulness and the type of business manager. More importantly, the helpful examples along with cautions to consider when using the measurements display the years of experience Steven possesses in real-world applications of such tools. -- Richard Lanza, President, Cash Recovery Partners

Mr. Bragg takes business analysis one step further providing an invaluable reference asset for both financial and non-financial professionals. The reader will be impressed with the extremely organized manner in which Bragg presents each chapter, allowing the reader to navigate independently, simplifying a sometimes overwhelming process. -- Jodi Nefzger, Director of Finance, Masonic Home of Missouri

Steve's book is an extremely comprehensive compilation of valuable measurements for gauging and managing any business, including both financial and non-financial parameters and at several different levels. His unique way of explaining the measurement, presenting the formula, giving a fairly comprehensive example, then including cautions on its use is especially valuable. Anyone concerned about maximizing their business and monitoring performance will find this book quite valuable. -- Robert C. Johnson, CPA